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Sales kit
escala

The very best of in-flight magazines

Reader Profile A professional with a developing career and a young family, who seeks comfort, prefers air travel and enjoys discovering new places; is conscientious about physical appearance and works to keep pace with fashion trends; is practical and interested in gadgets that make daily life more convenien.
Circulation: 120,000 Copies
Periodicity: Monthly
Audience: 1,500,000 Readers
Distribution: On board all Aeroméxico flights and in Salón Premier lounges.


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Why invest in Escala?

avion Escala has the highest pass-along rate of any monthly magazine in Mexico.

avion Escala has grown more than 150% in terms of brand perception, over the last 3 years.

avion 80.3% of Aeroméxico passengers read Escala at some point during their trip.

avion 82% of our readers take note of the ads in the magazine.

avion 61% of all our readers buy products that offer the latest technology.

avion 46% of our readers find some item that produces a high degree of purchase interest.

avion 75% of our readers own their own company or have a decision-making position at their job.

avion Our readers do not cut corners when it comes to spending; 72% buy what they want when shopping.

avion 69% of our readers generally stay in hotels with at least 4 stars.

avion Approximately 69% of our readers have department store credit cards.

 

Contact

Raúl Garza – Commercial Director
rgarza@iasanet.com.mx

Jorge Ruíz Esparza – Editorial Director
jruiz@iasanet.com.mx

 
 

avion Alto Nivel
avion Cine Premiere
avion Clase Premier
avion Entrepreneur
avion Guias de negocios
avion Entrepreneur ediciones especiales
avion Escala
avion Gran Plan
avion Inversionista
avion Mercedesmagazine
avion México Desconocido
avion México Desconocido Guías
avion Nupcias
avion Valor

avion AltoNivel.com.mx
avion CinePremiere.com.mx
avion Feminis.com
avion MexicoDesconocido.com
avion SoyEntrepreneur.com

bullet Why invest in iasa
    comunicación?

In an analysis of 2,600 titles, 6.1% of all magazine advertising investment in Mexico is published in our 12 magazines..

Unlike other magazines on the market, readers come to us, and we travel with them.

In the last three years, OUR TITLES have grown exponentially in terms of audience, readership and top of mind.

All our titles are certified for general media studies.

ALL OUR TITLES are readership leaders vis-a-vis the competition.

Entrepreneur and Alto Nivel capture 35% of Mexico’s business magazine market at an ABC+ SEL.

90% of our readers consider at least one of our magazines among their favorites.

 
iasa comunicación, Rosaleda 34, Colonia Lomas Altas, Delegación Miguel Hidalgo, México D.F., C.P. 11950, Phone.: (55) 5267 0400